To Woo Apple, Foxconn Bets $3.5 Billion on Sharp.
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HONG KONG — The Apple iPhone
transformed the technology industry by popularizing the smartphone and
blazing a path to a mobile future. But to do it, the American gadget
company needed an important ally: a penny-pinching Taiwan-based factory
operator named Foxconn.
Using
vast facilities in mainland China employing hundreds of thousands of
workers, Foxconn figured out a way to assemble the iPhone at a cost low
enough that middle-class Americans could afford it. The business offered
low profit margins, but the work buffed Foxconn’s financial results and
cemented its status as the world’s largest maker of hardware for
companies like Apple and Sony.
Those relationships are now shifting — and Foxconn is betting heavily to keep up.
Foxconn
said on Wednesday it had struck a deal to acquire control of the
Japanese screen maker Sharp for $3.5 billion, after weeks of
negotiations and high-profile setbacks.
The
deal, for a 66 percent stake in Sharp, is intended to make Foxconn a
more attractive partner for Apple. The American technology company uses
Sharp screens, which could give Foxconn added attractiveness and
leverage in dealings between the two.
The
Sharp purchase will saddle Foxconn with an ailing business that will
take considerable money and effort to turn around, some analysts say.
Reflecting those problems, the purchase price is $2 billion lower than a
deal the two sides struck just last month, after Sharp disclosed the
potential for costly problems — totaling nearly $3 billion in potential
liabilities — down the road.
But
Apple has been diversifying its supply chain, giving some production
contracts to other assemblers and component makers. And Foxconn is
grappling with China’s rising labor costs and a slowdown in the global
smartphone market.
The deal highlights the huge pressure that the industry’s shifting dynamics are placing on Foxconn.
“On
the one hand, you can see why Foxconn is trying to do it. It’s not
clear the economics make sense, but it’s that they need to control more
and more of the supply chain,” said Willy Shih, a professor at Harvard
Business School. He noted that Apple might soon switch to screens made
by other producers.
The
deal follows months of dramatic back-and-forth talks about the terms,
including the surprise disclosure last month of billions of dollars
worth of potential problems on Sharp’s books. Acknowledging Sharp’s poor
performance, Terry Gou, Foxconn’s founder and chairman, said in the
news release that he was “confident that we will unlock Sharp’s true
potential.”
The
deal is a return to form for Foxconn — formally known as Hon Hai
Precision Industry — in its emphasis on scale. The company has been
looking in recent years for ways to further cut costs, including
investment in automation. It has also expanded into businesses
potentially more lucrative than grunt-work manufacturing, opening
factories producing new technology like batteries for electric cars. It even created incubators to help hardware start-ups.
Foxconn,
most of whose factories are in China, is emblematic of the challenges
facing the Chinese economy at large. Even while it tries to maintain the
huge scale and efficiency of its production base, it is trying to climb
the value chain to find new, more profitable streams of revenue.
Near
Beijing, Foxconn operates a hardware incubator called Innoconn, which
helps start-ups with production management while looking for investment
targets.
Liu
Haoyang, founder of Noitom, a company that makes motion-capture sensors
and hardware, said Foxconn had approached his company when it was
seeking crowdfunding for a sample product in 2014. Ultimately Foxconn
gave Noitom advice, and it now helps Noitom produce, Mr. Liu said.
“They
make parts of high complexity for us,” he said. “Average factories
aren’t able to make this type of thing, never mind in small batches.”
Foxconn,
founded in Taiwan as a maker of television knobs in 1974 by Mr. Gou,
became a company with more than $100 billion in annual revenue by making
things for other companies. Starting in the 1990s, as orders poured in
to make personal computers, Mr. Gou built new and larger factories in
China, culminating in the city-size Longhua plant in Shenzhen, near Hong
Kong.
At
the Longhua complex, Foxconn coordinates more than 100,000 workers
assembling gadgets — including the iPhone — in daily and nightly shifts,
and the feeding, clothing and planning for the turnover of workers are
gargantuan challenges. The company developed recreation facilities for
the campus and designed a kitchen able to churn out the huge amounts of
food necessary to feed tens of thousands of workers each day.
A
marvel of modern manufacturing, the Longhua plant is the most extreme
example of Foxconn’s philosophy of maximizing efficiency through huge
scale, though in some ways the Longhua plant has proved too large. It
was there in 2010 that a series of worker suicides drew international
scrutiny from workers’ rights groups and the news media. The company put
nets on the sides of buildings to catch would-be jumpers. On many
buildings the nets still sag today.
Foxconn’s
sales growth has slowed to single-digit percentages in the past two
years from the double-digit growth it posted in the past, although
profit growth has picked up recently, thanks in part to consumers buying
bigger, more expensive phones with bigger screens.
While
Foxconn’s revenue has been padded by booming orders for less expensive
Chinese-branded smartphones, increased competition from China-based
suppliers has been a concern highlighted by analysts. Also, Apple has
actively sought to diversify its supply chain, giving orders for iPhone
assembly to Pegatron, another Taiwan-based contract manufacturer, which
operates a huge factory near Shanghai.
Foxconn’s
previous takeovers of screen makers have not played out well. In 2010,
Foxconn took over a Taiwan screen maker, Chimei Innolux, for nearly $10
billion; analysts say the acquisition has failed to produce the
efficiencies and profitability hoped for.
In
Sharp, Foxconn picks up screen-making operations that have long been
unprofitable and costlier than those of its rivals in China. Alberto
Moel, an analyst at Sanford C. Bernstein, says that the Sharp
acquisition would probably distract Foxconn from more important
ventures, while also proving difficult to integrate and turn into a
profitable business.
“Terry
Gou is going to have to do some serious restructuring, spinouts,
carve-outs, reduced head counts, centralizing things, and he’ll have to
do it at a distance, across a sea with management he doesn’t really
control,” Mr. Moel said. “It won’t be easy.”
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